Eames: friend or foe?

This documentary is a must-watch… for everyone.

Putting aside the subjectivity of design, Charles and Ray Eames created their still booming business in post-war America. They were at the forefront of Consumer Culture, optimising this innovative push for style and culture of mass-production. However, what sets the Eames brand apart from modern mass production is evident within their tag line “the best for the most for the least”. Eames furniture fetches remarkable prices in the modern market because aside from being a design feature, the furniture is known to be a quality product.

These philosophies, of Eames and others, could be attributed to modern consumerism. Somewhere along the way, business proposals have gone awry, capitalising on (in particular Western) society’s thirst for more, faster and cheaper and left quality far behind.

Reference:
First Run Features (2011) EAMES: The Architect and The Painter (video). Retrieved from https://www.youtube.com/watch?v=_YMzmuBBBzo